They have a smaller circle, therefore they connect with fewer people but have likely built closer relationships. Think of micro-influencers as your ultimate word-of-mouth marketing. When should you approach one over the other? What’s the ROI on micro vs. They could be someone who started as a micro-influencer and grew their account or an already prominent celebrity whose reputation carries over to their online platforms. A macro-influencer, on the other hand, is known by many and even considered famous to some. Often, micro-influencers have a good eye for aesthetics and photography and are therefore noticed not only by their peers but by brands. They typically have less than 100k followers-but their following is a tight-knit community that actively engages with their content (think increased engagement rates on a smaller scale). a macro-influencer? And what is the difference between the two? Micro-influencers are your average Joes, your everyday people. Most importantly, it will be determined by your overall campaign objectives-and your budget!īut what is a micro-influencer vs. Do you focus on a bunch of micro-influencers, or put all your eggs in one basket with a single macro-influencer? Awesome! But the 'Where on earth do I start?” questions sets in quickly.

macro-influencers based on your social media needs. Let’s explore this over-saturated space together, giving you pointers on when and why to tap micro vs. How many times do you think you’ve heard the word “influencer” in the last ten years? Even if you’re only scrolling for a moment, it’s rare to see any digital campaign launch without the support of a slew of #ads from influencers around the world, no matter the industry.

Macro vs micro trends